SUPERMERCADO EXPERIMENTAL

Proyecto piloto de validación de infraestructura científico-tecnológica para testar el comportamiento del consumidor en la compra o en el consumo

Objetivo

El presente proyecto consiste en la validación un innovador laboratorio de investigación del consumidor, cuyo objetivo final es que el consumidor sea el origen de la generación de nuevos productos y experiencias de compra y consumo.

Se trata de una infraestructura pionera a nivel nacional para la investigación del comportamiento del consumidor que nos servirá para generar y transferir el conocimiento necesario para desarrollar los productos alimenticios del futuro y no existe hoy en día en ningún laboratorio de los agentes de la Red Vasca de Ciencia y Tecnología.

Datos del proyecto

Socios	Angulas Aguinaga (lidera) y AZTI
Duración	2018-2019
Financiación	EUSKO JAURLARITZA – GOBIERNO VASCO Departamento de Desarrollo Económico e Infraestructuras. Vice. de Agricultura, Pesca y Política Alimentaria, Dirección de Calidad e Industrias Alimentarias. A través de los fondos europeos FEADER

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Objetivo

Datos del proyecto

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