Identification of food trends

By identifying consumer trends, we work with companies to integrate and apply this knowledge in R&D and innovation processes.

We are constantly identifying, studying and monitoring current and future consumer trends that have an impact on food. In this way, we keep abreast of new consumer needs and expectations.

  • We train companies to apply this knowledge to the generation of innovative solutions aligned with food consumption trends.
  • We foster a creative, proactive culture that promotes the generation of new solutions based on trends.
  • We provide key knowledge of the market and consumers, helping to identify new business opportunities.
  • We facilitate innovation: through more flexible, agile, efficient and sustainable processes, we generate collaborative innovation ecosystems around previously identified challenges and needs, to promote the generation of solutions for the user (whether business or consumer).
  • We help companies in the strategic approach to R&D&I projects.
  • We connect key agents to promote innovation

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FOOD FASHION FESTIVAL

Defining food trends

AZTI has published several reports with the EAT Trends that define the new consumers, their preferences and forms of consumption. These studies are a competitive tool for the agri-food sector and offer the opportunity to anticipate the wishes of consumers.

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