EIT Food IVALUEFOOD

IValueFood will enhance consumer health and support the European Agri-food economy by improving future generations’ knowledge of, and engagement with, food. Novel approaches will be used to engage with next generation audiences: students from primary school to university.

Following a pan- European inventory of current tools and resources; novel engagement and education approaches (e.g. gamification, txokos, food interest groups/collectives, “twinning”, science meets food) will be used to produce our future food champions who will communicate food values through digital media platform(s) of their choosing. IValueFood will be supported by a pan European network of high profile “food stars” and stakeholders. Industry will “relearn” to engage with our youth on food values.

The project will be scaled-up across Europe, targeting regions where a greater engagement and understanding of food is needed in order for the next generations to make the best choices of the food they eat.

Objectives:

• To collate and evaluate existing tools, strategies, engagement related to pre-schools to students to identify existing capabilities and possible modifications
• To identify the needs, wants, barriers and aspirations and lived experiences of different stakeholders.
• To co-create tools, lesson plans, decision making framework and strategies with different stakeholders (teachers, parents, NGOs, Consumer organisations, Government )and including industry, to be used with the next generation
• To set up a stakeholder platform for the new food champions and others to disseminate the new tools to foster greater engagement and communication with the food industry and other stakeholders within the EU