Bezoya. New business models for water | 2021

Bezoya presents two new business models based on the axes of innovation and circular economy: natural mineral water on tap for the hospitality industry and water dispensing in vending machines.

These disruptions use the brand's new 'Bag in Box' format: a 12-litre box that is 100% recyclable.

The new business models are based on four fundamental pillars for Pascual: creating value for the category, environmental sustainability, food safety and truthful information for the consumer. Thus, Bezoya and Pascual continue to take steps to offer innovative solutions to the agri-food sector.